🧠 Perplexity Labs took me from prompt to project — here’s how

✅ What Makes Perplexity Labs Different?

Perplexity Labs is an AI-powered project tool that transforms simple prompts into comprehensive, actionable projects—reports, dashboards, spreadsheets—all generated within minutes through natural language commands.

Here's what sets it apart:

Beyond Text Generation While most AI tools stop at generating text, Labs autonomously executes complex, multi-step tasks including deep web browsing, coding, script execution, and file generation. You get tangible deliverables, not just conversations.

Integrated Workspace Labs features a dedicated workspace that organizes outputs into clear sections: Apps, Assets (code, datasets, images), Tasks (workflow steps), and Sources. You can see exactly how your project was constructed and refine prompts for future tasks.

Real-Time Interaction Users can interact with live visualizations and datasets directly within the platform, making it a dynamic environment for data analysis and application development—no switching between tools required.

Pro Subscription Access Available to Perplexity Pro subscribers (around $20/month), Labs offers these advanced capabilities as part of the platform's evolution from search tool to comprehensive AI productivity suite.

Check out some of their best projects— and how they turned out.

🎯 5 Valuable Use Cases for Perplexity Labs

1. Create Interactive Dashboards Without Coding

Who It's For: Business analysts, marketing managers, and anyone who needs data visualization but lacks technical skills

How It Works: Simply describe what you want to visualize, and Labs creates interactive dashboards complete with charts, filters, and real-time data. Whether it's comparing investment portfolios, tracking social media analytics, or visualizing climate data, Labs handles the heavy lifting.

Why It Matters: Transform raw data into compelling visual stories that drive decision-making, without needing to learn complex visualization tools or hire developers.

I attempted to create an interactive marketing dashboard showing monthly revenue, conversion rates, and customer acquisition costs across Google Ads, Facebook Ads, and email marketing. Then, I asked Perplexity to consolidate into a shareable visual, and here’s what I got:

2. Build Prospect Databases for Sales Automation

Who It's For: Sales teams, business development professionals, and entrepreneurs

How It Works: Labs can research and compile detailed company profiles, complete with contact information, market positioning, and competitive analysis—all structured for easy integration with your CRM or outreach tools.

Why It Matters: Skip hours of manual research and get comprehensive prospect intelligence that's ready for immediate action.

3. Automate Competitive Analysis and Market Research

Who It's For: Product managers, business analysts, and strategic planners

How It Works: Labs can automatically gather competitor pricing, feature comparisons, market positioning, and customer sentiment analysis across multiple companies in your industry. It compiles everything into structured reports with actionable insights and trend analysis.

Why It Matters: Get comprehensive market intelligence that would typically require weeks of manual research, enabling faster strategic decisions and competitive positioning. For businesses looking to organize and track this competitive data long-term, tools like Softr make it easy to build custom databases and dashboards to monitor market changes continuously.

4. Create Visual Content and Storyboards

Who It's For: Content creators, marketers, and creative professionals

How It Works: Labs can develop visual storyboards for films, create marketing campaign breakdowns with charts and target segments, or generate meal plans with accompanying visuals—all tailored to your specific requirements.

Why It Matters: Streamline creative workflows by automating the production of supporting materials, letting you focus on strategy and execution.

I even tried to create a visual story board for a new product launch targeting "Gen Z creators who live on Instagram and TikTok." It gave me a detailed breakdown of the data and a visual I can share with my team.

5. Produce Comprehensive Research Reports

Who It's For: Consultants, researchers, and business strategists

How It Works: Labs acts like a virtual research team, combining web research, data analysis, and visualization to produce detailed analytical reports that integrate multiple data sources and present findings in professional formats.

Why It Matters: Get enterprise-quality research deliverables without the enterprise team, enabling faster decision-making and more thorough analysis.

🚀 Pro Tips for Maximizing Perplexity Labs

1. Be Specific About Deliverables: Don't just ask for analysis—specify exactly what you want: "Create an interactive dashboard showing..."

2. Leverage the Workspace: Use the organized panes to understand how Labs constructed your project, then refine your approach for even better results next time.

3. Think in Projects, Not Queries: Labs shines when given complex, multi-step challenges that would normally require multiple tools and hours of work.

4. Iterate and Refine: Since Labs shows you its process, you can easily identify what to adjust in your next prompt for better results.

5. Combine with Web Search: Labs can research current data and incorporate it into your projects, giving you up-to-date insights in your deliverables.

👀 ICYMI

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